Slightly different from previous years, some large insurance companies leading the transformation are no longer simply. Start & throughout; Instead of rolling out a specific product, it shifts the competitive focus to full-coverage services. The upgrading from single product to multi-product combination, from unilateral guarantee to comprehensive guarantee, is actually a reflection of the structural adjustment of the insurance industry into a broader and deeper level.
The year 2018 is coming to an end. Start & throughout; The big fight is just around the corner. However, it is slightly different from previous years that some large insurance companies leading the transformation are no longer pure insurance companies. Start & throughout; To launch a specific product, but to shift the competitive point to the full coverage of security services, that is, through product upgrading or product structure adjustment, to provide consumers with more comprehensive and deeper risk protection and risk management.
Product upgrade integration guarantee
Taikang insurance group holds an exhibition at the guardian art center on wangfujing street in Beijing on dec 8. Happiness is about ” Brand upgrade global conference. Happiness is about ” Taikang insurance is the old brand, as early as six years ago has begun to operate. In the words of Chen dongsheng, founder, chairman and CEO of taikang insurance group, it is to combine insurance products and communities. The data shows that in 6 years, Happiness is about ” The number of insurance policies has exceeded 21,000.
On December 10, xinhua insurance announced the launch of the industry’s first specific cardiovascular disease special insurance. It is understood that this innovative product not only fills the current domestic market gap of cardiovascular and cerebrovascular disease insurance products to some extent, but also is an important link for xinhua insurance to upgrade risk management services and improve the risk management product chain. Xinhua insurance plan takes this as an opportunity to launch three sets of distinctive insurance product plans to enrich the product portfolio system and provide customers with whole-process, comprehensive and whole-family risk management services.
Picc recently upgraded its online medical insurance service. At the same time, China ping an, China Pacific and other similar moves. It is meaningful for insurance companies to upgrade their products and services at the end of the year.
Careful analysis of these upgraded products is not difficult to find, are included in the overall layout of the insurance services. Song fuxing, President of picc health, made it clear that the service mode of picc has changed from providing a single health insurance product to a full range of full cycle health services. Taikang insurance “ Happiness is about ” The upgraded version 2.0 is described as a four-in-one strategy, namely dynamic pension, high-end pension, excellent financial management, and ultimate care. Actually, “ Happiness is about ” What needs to be provided is life-cycle health and wealth planning and protection.
From the perspective of the whole insurance industry, there are three aspects of structural adjustment: premium structure, term structure and product structure. Product structure adjustment is the most difficult, can be called structural adjustment ‘ To be completed & rsquo; . The adjustment of product structure will lead to a substantial increase in security products and health insurance products, and a substantial decrease in financial insurance products. At present, xinhua life has completed the premium structure adjustment, period structure adjustment, is carrying out product structure adjustment, security products will become the most important products. Throughout Xinhua insurance chairman and CEO wan feng in the company recently Open Day so stated.
In this way, the combination upgrade from single product to multi-product, from unilateral guarantee to comprehensive guarantee, is actually a reflection of the structural adjustment of the insurance industry into a broader and deeper level. In 2019, the effect of structural adjustment and upgrading of insurance products will be more significant.
Agents transition to specialization
Besides product structure, insurance agent also appeared as adjust a few new changes. Xinhua insurance from the third quarter of this year, it is clear that the insurance marketing team will be a qualified risk management team.
With the development of indemnificatory business, the underwriting division and claims division of China’s life insurance industry are more important than actuaries, so we need to advance the layout. At present, the company has prepared the primary version of the life insurance risk management training materials, including the intermediate version and the advanced version. By the end of last month, 71,588 marketing staff had passed the training and examination and finally obtained the qualification. It is estimated that by the end of next year, about 100,000 people will have obtained the qualification of risk manager. Throughout Wan feng said.
It is understood that staff transformation training for xinhua insurance has brought obvious benefits. Data shows, in raise the index such as rate, number of per capita, average cost, xinhua insurance is in industry front row. For example, the industry average performance rate is 35%, xinhua insurance more than 50%, per capita number also reached 2.3.
On December 8, taikang insurance group also raised the issue at the product upgrade conference. Health financial planner ” The claim. The so-called health wealth planner requires not only the qualification of life insurance professional knowledge, but also the knowledge structure of financial management, medical treatment, pension and other aspects. Cheng kangping, vice President of taikang insurance group and President of taikang life, said the concept is based on three changes. The first is the change of economic development pattern, namely the change from high speed to high quality. The second is the change of people’s focus on life, that is, the change from basic necessities of life to medical needs. The third is the change of understanding of insurance, that is, from the family security in the past to the way of life and the change of life cognition.
Cheng kangping reveals, so far, “ Health financial planner ” Five training sessions have been held, and the number of certificate holders has reached 564. It is expected to exceed 1,000 in 2019, after which it will be promoted to the whole country.
In fact, not only Chinese companies, aia, Hong Kong life insurance and many other foreign companies have long begun to cultivate professional insurance agents.
It can be said that the transformation of insurance agents to specialization is the general trend, which is not only the inevitable trend of industrial restructuring, but also an important weight for insurance companies to remain invincible in the competition.